Bragg Gaming Group Selects Salesforce to Power Global Partner Expansion
March 16, 2026
Toronto, March 16, 2026 – Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the “Company”), a leading content-driven iGaming technology provider, today announced the integration of Salesforce as its foundational customer relationship management (CRM) platform, marking a significant step in the company’s strategy to enhance global operations, strengthen partner engagement, and accelerate growth across regulated markets worldwide.
The new CRM infrastructure will streamline how Bragg manages partnerships, commercial opportunities, and operational workflows across its international footprint. By unifying key business processes on Salesforce, the company aims to improve lead management, optimize order processing, and reinforce its already robust legal and compliance frameworks, critical components in the highly regulated global iGaming industry.
“Implementing Salesforce as our core CRM platform represents an important milestone in our operational evolution,” said Neill Whyte, Chief Commercial Officer at Bragg Gaming. “As our business continues to expand across markets and partnerships, having a scalable, unified platform allows us to move faster, collaborate more effectively, and deliver even greater value to our partners.”
“Bragg Gaming Group’s commitment to innovation and operational excellence makes it a strong fit for Salesforce,” said Sasha Rovinsky, Regional Manager, Adriatic Region at Salesforce. “Together, we’re helping create a connected platform that empowers Bragg to strengthen partner relationships, improve operational visibility, and accelerate growth across its international business.”
The Salesforce integration will enable Bragg to:
- Accelerate lead conversion and partner onboarding through streamlined sales workflows
- Enhance order and account management for improved operational efficiency
- Strengthen legal and compliance processes to support growth in regulated markets
- Expand affiliate marketing capabilities to drive partner performance and player acquisition
- Improve global collaboration across commercial, compliance, and operational teams
By centralizing critical operational data and processes, the platform will also provide deeper insights into partner performance, market opportunities, and operational metrics, supporting a network of 250+ operator partners across 30+ regulated jurisdictions and enabling Bragg to make faster, data-driven decisions as it continues to scale internationally.
The rollout is part of Bragg’s broader digital transformation initiative focused on strengthening its technology infrastructure and operational agility as the company expands its presence across Europe, North America, and other regulated markets.
With Salesforce now serving as the central platform of its partner and operational ecosystem, Bragg is positioning itself to deliver greater speed, transparency, and security across its global partner network.
About Salesforce
Salesforce (NYSE: CRM) helps organizations of every size and industry become Agentic Enterprises. By unifying humans with autonomous agents, business apps, and real-time data on the Salesforce Platform, Salesforce empowers companies to scale productivity and deliver deeper customer success. Powered by Data 360, Salesforce provides a trusted, unified foundation for the next generation of AI-driven operations, enabling businesses to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and platform technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge player account management (“PAM”) technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a selection of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (“RGS”) technology are distributed via the Bragg HUB content delivery platform and are available exclusively to Bragg customers. Bragg’s powerful, modular PAM technology powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg HUB either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by a cutting-edge data platform, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, or otherwise approved and operational in over 30 regulated iCasino markets globally, including in the U.S., Canada, LatAm and Europe.
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