Marketing Services

Focus on long-term player loyalty

Meet your players’ expectations and surpass them. Make every interaction with your casino, sportsbook or lottery operation – an exceptional experience. Start smart and work with a dedicated Bragg MS team.

Long-term player loyalty

In more than 10 years of experience in online casino, sportsbook and lottery operations, our team has developed special methods of customer interaction and support for building genuine relationships and maximizing ROI.

  • Conversion

    Proven methods, offers and incentives drive your players from registration to deposit.

  • Retention

    Custom promotions and precise communication techniques target specific player segments or even individual players.

  • Reactivation

    Special reactivation toolkit helps reduce churn and bring back players repeatedly.

  • up to 80%

    Signup-to-deposit ratio

  • 40-55%

    Campaign open rate

  • 12+months

    Player lifetime

Superior player engagement. Imagination is the limit!

Our team uses daily Bragg’s wide range of marketing and Fuze™ player engagement tools to boost engagement, conversion and retention rates of our clients.

  • Multi-channel Campaign management tool
  • Real-time Leaderboards & Tournaments 
  • Achievements
  • Loyalty points 
  • Opt-in Tournaments
  • Free rounds
  • Realtime CRM  
  • Mystery Jackpots 
  • Quests
  • Powerful Bonus system/engine
  • Push Notification
  • Recommendation engine 

Bragg marketing and player engagement tools – developed and constantly upgraded in close cooperation with our Operational marketing experts – are a result of 10+ years of testing and improving a more and more efficient formula for maximizing values of all KPIs.

We base marketing efforts on data, not just interesting ideas

Bragg analytics platform is a treasury of structured data and insights that our marketing team uses to understand market specifics, know players and their preferences, in order to effectively segment, target and engage the players with tailor-made promotions.

Quality over quantity – player communications

The days of sending out mass mailing and promotions and seeing what sticks are long gone. We inform your players only on topics relevant to their playing styles, using their channels of choice.

VIP Management

Recognize the significance of VIP players and devote them their well-deserved attention. VIPs stay when they feel recognized, respected, and appreciated. A personal touch and individual treatment are essential in building a strong relationship with a VIP.

Data-driven approach

Our team uses a systematic and data-driven approach to identifying and managing all types of VIPs, from amiable to the most demanding, all the while maintaining responsible gaming regulations.

It’s important to recognise the potential of a player to become a loyal high-roller and nurture the relationship early on.

Affiliate Management

We identify, analyze, evaluate and manage affiliates best suited for your brand and make sure you get the maximum results out of the affiliate programs. Our Affiliate managers closely monitor each customer’s target market and determine cooperation with the most relevant affiliates for every market individually.

When it comes to the acquisition of new players, a good affiliate can make all the difference. We focus on developing long-term and mutually beneficial relationships with the best affiliates in the business and cover all angles of the co-operation, including price, promotions, creative work, etc.

Content and Games Management

You will always have the latest, most popular, interesting and exciting games available on your website for all your players to enjoy.

New releases and promotional in-game tools will help you stay ahead of the competition. Our custom game selection is based on periodic reports, KPI analysis, game performances, market specifics, player preferences, player segmentation and Recommendation engine.