Player Account Management iGAMING PLATFORM

Accelerate your growth, increase conversion, retention and player value with one of the leading iGaming Platforms in the industry.

Bragg PAM is a trusted all-in-one solution, with powerful intelligence and marketing tools that ensure your iCasino, sportsbook and lottery brands run seamlessly and that enable exceptional player experiences every step of the way.

Technology Provider/
Supplier of The Year

The International Gaming Awards 2024
Technology Provider/
Supplier of The Year

The International Gaming Awards 2023
Technology Provider/
Supplier of The Year

The International Gaming Awards 2022

Request a Demo

Technology Provider/
Supplier of The Year

The International Gaming Awards 2024
Technology Provider/
Supplier of The Year

The International Gaming Awards 2023
Technology Provider/
Supplier of The Year

The International Gaming Awards 2022

Request a Demo

  • Understand Your Players
  • Target Them with Tailored Offers
  • Create Excellent Player Experiences
  • Gain Longterm Loyalty

All in one place

Manage your entire product suite – casino, sportsbook and  lottery  – with a single account, single wallet, omnichannel and cross-product platform.

Multi-jurisdictional expertize

Thanks to a decade of hands-on experience and compliance in every major jurisdiction, Bragg’s PAM is easily adaptable to new market requirements.

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Automated PAM

Automated time-consuming processes like Payments, KYC, problem gambling detection, fraud and risk management are an integral part of the platform, thus no additional 3rd party providers needed.

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360° in-depth player overview

Aggregation of gameplay, transaction and player data enables a 360 ° player overview and implementation of advanced player segmentation, player profiling, targeted campaigns and customized promotions and offers.

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Multichannel Campaign Management

From a simple follow-up e-mail to a complex campaign, multi-channel campaign management system offers you ways to personalize messages and use the right channels.

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Build a casino tailored to your market.


A thorough understanding of legal requirements and interpretation of laws allow for a quicker response time.


By anticipating requirements, we can quickly adapt platform features to adhere to any jurisdiction and operation particularities.


We handle all necessary certifications and collaborations with authorities and gaming labs.


Fully compliant operations launched in new jurisdictions in outstanding time.


Focus on strategy and let automation do the rest.

Automated Payments

Paying out winnings and confirming deposits can be completed automatically with minimal manual effort.

  • Full payment solution is available via Bragg PAM
  • 33+ integrated payment service providers
  • 100+ available payment methods
Automated KYC

Get fully automated KYC processes with critically placed multi-level KYC checks (e.g.: player registration, deposit/ withdrawal amount thresholds, etc). A massive volume of data can be processed smoothly without the need for operator interactions.

Automated problem gambling detection

Strategically placed triggers, custom-designed to identify a range of problematic behaviors, alert you to players’ actions and ensure a quick response time.

Automated fraud and risk management

Includes player risk profile level and advanced rule engine for customization.


Understand your players better and give them a personalized experience.

Bragg Analytics Platform

The patform creates a 360° degree player overview by aggregating and structuring data from all touchpoints where your player meets the brand:

Having this kind of enhanced player intelligence helps you provide personalized and outstanding player experiences and ultimately build long term relationships with your players.

Your customer support and marketing can easily implement advanced player segmentation, player profiling, loyalty schemes, customized promotions and offers, and targeted campaigns to boost player engagement, prolong player sessions and build loyalty.

Transactional data
Payment methods, deposit amounts, frequency, claimed bonuses etc

Player data
Age, gender, location, sign-up date, last login, etc.

360° degree
in-depth player overview

Gameplay data
Payment methods, deposit amounts, frequency, claimed bonuses etc.



Say goodbye to
ways of

Create targeted automated or bespoke multi-channel campaigns and build relationships with your players.

Fuze™ Player Engagement Toolset

Boost engagement conversion and retention of your casino & sportsbook players with tools such as Tournaments & Leaderboards, Promo Push, Quests, Recommendation Engine, Free Rounds, Mystery Jackpots, Achievements, Bounties and VIP Club.

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Powerful Bonus System

A powerful & customizable bonus system with automated, manual, claimable, cashback, reactivation and other types of bonuses. Bonus criteria can be customized based on extensive segmentation possibilities.

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Front-end and Content Management System

Launch your online casino brand in record time with our ready-made and highly customizable Bragg template or have our team prepare a tailor-made website and CMS for your operation.

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Responsible gaming features

Bragg PAM is fully equipped with responsible gaming features and automatic problem gambling detection solution.

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  • More bets, more rounds, more players
  • Higher engagement and longer sessions
  • Higher player retention & reactivation
  • Maximized player lifetime value

Engage your players

Bragg iGP supports a variety of bonus types
  • Automatic
  • Manually credited
  • Claimable
  • Deposit / No deposit
  • Registration
  • Vip / Loyalty bonuses
  • Cashback
  • Pre-wager & after-wager
  • Voucher codes
  • Recurring scheduled bonuses & Event bonuses
  • Reactivation
  • Up-sell
  • Different reward types
Customize your criteria to fit your operations goals.

Wagering requirements customized according to game type, bet type, product vertical, etc.

Bonus criteria customized for various player segments based on predefined segmentation criteria such as VIP level, gender, birthday, player type, location, game preferences etc., and many more. An extensive number of segmentation possibilities are enabled by a 360° degree player overview.

Incentivize with Loyalty Points

Reward your players with points they can collect by placing bets on pre-defined games.


Express your brand identity online

Bragg Front-end and CMS solution

Create amazing content, promotion pages, and customize player journey with our proprietary content management system solution:

  • Intuitive UI with drag & drop editing style. No coding skills are needed, our Visual builder helps you easily create pages and content on the website.
  • Feature-rich CMS that enables you to create a variety of promotions and exclusive content to suit you and your players.
  • Segment-based personalized user experience and content. You decide what your players see.
  • Many game-defining options such as tags, categories, and even custom game thumbnails.
  • 3rd party & partner tool support for tools like GA, GTM, Zendesk chat, and CookieBot.
  • History tracking with changelog view and segmentizing admin permissions to suit your own team needs.

Our CMS is iGaming-oriented and specialized for the needs of any kind of casino or sports betting website, showcasing a responsive front-end with a mobile-first approach.


Leadership begins with responsibility.

Data-based algorithms


Fast identification and mitigation of problematic gameplay behavior:

  • Auto-detection of players at risk
  • Monitoring excessive gambling and behavior changes
  • Automatic & on-demand intervention:

  • layer warnings: pop-up windows, push notifications & chat
  • Player sessions, betting or deposits limits
  • Player exclusion from bonus offers & campaigns
  • Account suspension
Broad spectrum of
Player protection tools

Tools to keep track of a specific aspect of player behavior and serve as a safety net:

  • Personal player limits (deposit, session, betting, loss, max balance, high win and timeslot limits)
  • Universal cross-provider reality check
  • Login session / game timers
  • Underage gambling prevention
  • Fraud & Risk rules engine
  • Self-exclusion & time-out
  • Payment fraud prevention
  • KYC tools
  • GeoIP protection

Turn data into business intelligence.

Creating a data-driven culture with the right insights for the right decisions.

Bragg Analytics Platform aggregates structured real-time data and transforms it into valuable insights and metrics that you can use in business planning, targeted marketing, automating processes and company growth.

Data-driven approach

We leverage data and provide means and services to increase business performance and enable data-driven culture transformation.

Monitoring and alerting

Track your business with ease using automated tailored reports, seamless monitoring and alerts triggering your decisions.

Powerful intelligence

Powerful capabilities to deep dive into complex data structures drive the performance of your operations. Save precious time and effort with data science and reliable modular tools that support your vision.

Data infrastructure

Modern scalable infrastructure with BigQuery makes complex calculations in a very short runtime. Massive databases are processed with super-fast queries using the power of Google Cloud infrastructure.

iGaming Content

Immediate access to a full range of gaming content portfolio of exclusive, unique and localized content, and all the latest game hits from across the industry.

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Exclusive In-House Content
  • Atomic Slot Lab Logo
  • Indigo Magic Logo
  • Wild Streak Gaming Logo
  • Spin Games Logo
  • Oryx Gaming Logo
Exclusive Content from our Partners
  • Gamomat logo
  • Bluberi logo
  • Incredible Technologies
  • Sega Sammy logo
  • King Show Games logo
  • Free Slots Gaming of Las Vegas
  • Galaxy Gaming
  • Kalamba Games logo
  • Winfast
  • Gaming arts logo
  • Blue Guru logo
  • Grand Vision
  • Golden Hero
  • Givme Games
  • Animak Gaming
Aggregated 3rd party content

All the latest slots, table and live casino games from all the top suppliers in the industry.

Take your gaming
content to the next level.

Fuze™ is a state-of-the-art gamification and engagement toolset designed to enhance player experience, boost online casino operator KPIs and increase player lifetime value.

Fuze™ is automatically integrated via Bragg Hub.

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  • Free Rounds
  • Tournaments with Realtime Leaderboards
  • Quests
  • Promo Push Notifications
  • Game Recommendation System
  • Flash Jackpots
  • Bonus Promotions
  • Bounties
  • Journeys
  • No Risk Bet

Back Office

Quick, easy to understand and highly adaptable back-office you can master in no time. Based on decades of experience in operations.


Control everything

Single solution for managing everything on your platform.

  • Player management
  • Admin management
  • Managing promotions and Fuze™ functionalities
  • Bonuses functionalities
  • Payments, Risk and Fraud management
  • Affiliate system

Save time

  • Very intuitive and user-friendly Back Office
  • Revamped design following best UI and UX practices
  • Create a dashboard tailored to your needs.

Powerful APIs

  • Ready for expansion

Do you want to find out more?

Contact us and our sales specialists will help you envision and create the right promotional concepts for the segments of players you wish to target.

Request a demo


The Platform adheres to all the regulatory requirements, such as Responsible gaming regulations, Anti Money Laundering, Player Protection, etc. in the following jurisdictions:

Regulated Jurisdictions:

  • Ontario
  • Germany
  • Croatia
  • Malta (MGA)
  • Colombia
  • Netherlands
  •  Schleswig-Holstein
  •  Romania
  • Slovenia
  • Czech Republic


Our most reputable
Turnkey solution clients

  • Betcity_Entain
  • jacks-logo
  • 711-logo
  • betnation-blue 1
  • merkur-gaming-logo
  • comeon-logo
  • arena-logo
  • Logo_mali4 1

Bragg Managed Services

A dedicated team to handle your Marketing and Operations, ensuring maximum player engagement, high player values and long-term loyalty.

Affiliate management system and portal

Build a highly productive relationship with your Affiliates with the help of multiple affiliation service with redirect or download links, direct marketing CDs, coupon codes, as well as real-time earning and payments reporting.

  • Multiple affiliation tools
  • Cupon codes
  • Redirect/download links
  • Redirect/download links

Retail operations

Online functionalities applied to landbased operations:

Shop management, Location management, Shift management, Transaction management, Cash management, Ticket management, Terminal management, Bet capture, Ticket capture, Voucher, Cash/Credit mode

POS / Kiosk system

Platform enables player management to retail operations – Fully fledge retail solution seamlessly connected with online operation, supporting both account based and anonymous play.

Integrated landbased SSBT system

Service your online players through reatil locations • Player registration tracking (by location) • Cash in/ Cash out through Cashdesk application • Vouchers support • Transaction overview by admin & location