Bragg Gaming’s Content Now Live in the UK with 32Red
March 15, 2023
Distribution of Bragg’s RGS content in key European market via Microgaming’s platform
Malta, March 15, 2023 – Bragg Gaming Group is now live with operator 32Red, seeing its Remote Gaming Server (RGS) content rolled-out across the brand’s UK casino site.
Part of the online gambling operator Kindred Group, 32Red’s players are now able to access a wide range of unique content from Bragg’s in-house and partner studios, via Microgaming’s extensive aggregation platform.
Top-performing games now available as part of the deal include titles from Bragg’s proprietary slots studios such as Dreamy Genie by Atomic Slot Lab and Sea of Plenty by Indigo Magic.
Established in 2002, 32Red is well known for providing its customers with the highest quality gambling experience, in a safe and secure environment, and boasts a number of high-profile sporting sponsorship deals, including Rangers FC and championship side Middlesborough.
The go-live with 32Red sees Bragg further establish itself in the UK market as a result of its content’s player appeal in the largest regulated global iGaming market, with more deals expected to be announced in the coming months.
Lara Falzon, President and Chief Operating Officer at Bragg, commented: “32Red is one of the top-rated online casino brands in the UK, so it’s great to see our content go live on its site. I’m sure its customers are going to thoroughly enjoy the titles we have to offer.
“The go-live announcement comes at a time of important growth here at Bragg with a number of new deals being announced in key European markets.”
Adam Newnham, Commercial Operations Manager at 32Red, added: “We are excited to see Bragg’s comprehensive range of content being launched across our UK platform, providing access to a host of popular titles as part of our deal with Microgaming.”
“The 32Red brand is dedicated to providing the best possible experience for our customers, with the latest addition of games from Bragg’s RGS helping us do just that.”
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.
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