Bragg Gaming Supercharges Italian Growth with Sisal Online Slots Content Deal

May 7, 2024

Exclusive Bragg Studios online casino titles now available to players of leading Italian iGaming operator

MALTA, May 7, 2024 –Bragg Gaming Group today announced its in-house developed proprietary slots content certified for the Italian market will launch with leading  Italian online casino, sports betting and lottery operator Sisal.

The agreement covers high-performing slots titles from Bragg’s studios Atomic Slot Lab and Indigo Magic, including titles such as Egyptian Magic, Fairy Dust and Cai Fu Emperor Ways from Atomic Slot Lab and Sevens & Suns, Alpha Gold and Phoenix Fury from Indigo Magic.

Uniquely inspired by best in class features, themes and mechanics from some of North America’s best-loved land-based casino slots, Bragg’s Atomic Slot Lab studio focuses on using these insights to develop a brand-new generation of online content for players.

Indigo Magic works to develop and deliver titles which use only the most up to date best practices in ideation and game creation globally, but with a localized data-driven approach which accounts for local trends, tastes and preferences to release next-generation content.

Content delivered by Bragg is accessible through Bragg’s  Remote Gaming Server (RGS), a delivery system which is licensed, certified and approved to supply casino games in 25+ regulated markets globally. All content deployed by Sisal in Italy will be under Bragg’s existing content distribution agreement with Microgame, first signed in March 2022.

Since launching in the Italian market in 2023, Bragg has localized and certified more than 45 online casino games in the territory, including titles from Bragg’s two in-house proprietary content studios and its Powered By Bragg partners.

Karl Grech, Head of Business Development at Bragg, commented: “We’re committed to launching proprietary and exclusive online casino content with leading operators in the largest regulated markets in the world, and our agreement with Sisal concerning Italy underlines the success we are having in pursuing this approach.

According to latest data from H2 Gambling Capital, Italy’s total online gambling market gross gambling revenue (GGR) is expected to grow by more than 16% year-on-year in 2024 to $3.4 billion, with casino gaming GGR estimated to rise by 18% to $3.1bn over the same period, with Italy now the second largest European regulated  iGaming market behind the UK.

Italy is currently in the midst of overhauling its regulatory regime for online gambling under the Italian government’s ‘Reorganization of Gambling’ decree, with licenses fees to operate online gambling in Italy increasing to €7m for a nine-year license, increasing from the previous price of €200,000, in force since 2018.

In addition, new technical requirements are set to be imposed on licensees, with platforms required to have player-imposed limits on gameplay, with licensees required to send warning messaging when limits are set to be breached. Italy’s regulator, the ADM is also to be given new powers to combat unlicensed online gambling.


About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.


About Sisal

Sisal is one of the leading international operators in the regulated gaming sector and currently operates in Italy, Morocco and Turkey, with a range that includes lotteries, betting, online games and entertainment devices. The company operates internationally in the retail channel through a network of over 47,000 points of sale and in the online channel serving over 1.8 million consumers.

In August 2022, Sisal became part of Flutter Entertainment, the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.


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