Bragg Gaming Launches Kambi Sportsbook with 711.NL in The Netherlands

July 10, 2024

Fast-growing Dutch operator builds on existing PAM relationship with Bragg to include sportsbook addition

MALTA, July 10, 2024 –Bragg Gaming Group is proud to announce the launch of the sportsbook in the Netherlands, utilizing sports betting technology developed by Kambi.

The extension of the relationship sees Bragg provide access to Kambi’s suite of sportsbook technology through its existing relationship with the provider, with Bragg working with to integrate this into its current setup.

The additional integration of sportsbook into’s existing offering further benefits the new vertical by allowing access to Bragg’s in-house regulatory reporting tools in addition to marketing and promotional tools for sportsbook available through the Bragg Fuze™ toolset.

Bragg’s unique sportsbook relationship with Kambi allows to have the autonomy and control of an in-house developed sportsbook through an outsourced, cost effective solution.

The launch follows the award of a sports betting license to by the Dutch Gambling Regulator, the Kansspelautoriteit (KSA), with already having a license to operate iGaming in the Dutch market.’s sportsbook launch comes ahead of the UEFA European Championship Football tournament final, and the Paris 2024 Olympics which begins at the end of this month. currently utilizes Bragg’s Player Account Management (PAM) technology, having previously launched on the Bragg PAM platform in April 2022. 

It also uses Bragg’s iGaming content aggregation and product delivery solutions, inclusive of casino content developed by multiple in-house studios and exclusive content from multiple studio partners. also uses Fuze™ customer engagement tools in its iGaming operations in the Dutch market, accessing market leading tools which increase user engagement through enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Tools available to online casino and sportsbook operators under the Fuze™ toolset include free rounds, free bets, an AI-powered Game Recommendation System, tournaments, quests and jackpots.

Matej Nemec, Senior Vice President, Commercial, EMEA and LatAm at Bragg, commented: “We’re excited to grow our existing relationship with to include this new sportsbook through our partnership with Kambi.

“Our agreement with Kambi is providing a unique mechanism to allow our operator partners to offer sportsbook in a cost effective, time efficient manner.”

Veena Dhesi, SVP Partner Success at Kambi, commented: “We are delighted to once again be teaming up with Bragg to power the launch of the sportsbook in the Netherlands.

“Kambi’s deep sports betting offer, which includes sophisticated pricing and trading capabilities as well as an award-winning Bet Builder product perfectly complements Bragg’s PAM expertise, and we look forward to working together to deliver unforgettable sports betting experiences to 711’s players.”

Gilles De Backer, Chief Operating Officer at, commented: “Bragg have been a great PAM partner to since we first launched in the Dutch market, so it was a definite no-brainer to expand this relationship to include sportsbook for the first time.

“We’re looking forward to seeing how our existing customers and Dutch players in general embrace our new sportsbook.”

Bragg is the leading iGaming software supplier in the Netherlands, with approximately a third of wagering in the jurisdiction made via its software and products, based on regulator reports and Bragg management estimates.

About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and turnkey technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a cross section of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (Bragg RGS) technology are distributed via the Bragg Hub content delivery platform and are available exclusively to Bragg customers.  Bragg’s flexible, modern, omnichannel Player Account Management (PAM) platform powers multiple leading iCasino and sportsbook brands and at all points is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg Hub either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by powerful data analytics tools, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, approved and operational in many regulated iCasino markets globally, including the U.S, Canada, United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.

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