Bragg Gaming Grows Switzerland Market Reach After Launching with Swiss Casinos
February 21, 2023
Games from leading content provider now live with established local brand
Malta, February 21, 2023 – Bragg Gaming Group has reinforced its profile in Switzerland after launching its content with Swiss Casinos.
A selection of games from Bragg’s exclusive portfolio is now available to Swiss Casinos’ online customers, including titles with proven local appeal. Additional content will continue to be added to the offering at regular intervals.
Swiss Casinos Group, established in the 1970s, operates four land-based casinos in Switzerland and its digital brand has quickly attracted a wide audience since the online market opened up in 2019.
The continued expansion in Switzerland underlines the local popularity of Bragg’s portfolio and the country is now playing an important part in the overall growth strategy for the company.
Lara Falzon, President and Chief Operating Officer at Bragg, said: “Rolling our content out with another Swiss operator is a fantastic achievement for us and Swiss Casinos provides a strong and established platform to reach even more local players with our premium and high-performing titles.
“We are set to further expand across numerous regions in 2023 and the maturing Swiss market will play an important part going forward thanks to the collaborations with our leading partners.”
Patrick Mastai, Director Online Casinos at Swiss Casinos: said: “Bragg’s library of slots is already performing well in our online casino and we are very pleased with the start of our relationship. We look forward to adding additional content from Bragg and working together to further both our positions in the exciting Swiss market place.”
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is a content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content, and its cutting-edge technology. Bragg Studios offer high-performing, data-driven and passionately crafted casino gaming titles from in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and Oryx Gaming. Its proprietary content portfolio is complemented by a range of exclusive titles from carefully selected studio partners which are Powered By Bragg: games built on Bragg remote games server (Bragg RGS) technology, distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers. Bragg’s modern and flexible omnichannel Player Account Management (Bragg PAM) platform powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed operational and marketing services. All content delivered via the Bragg Hub, whether exclusive or from Bragg’s large, aggregated games portfolio, is managed from a single back-office and is supported by powerful data analytics tools, as well as Bragg’s Fuze™ player engagement toolset. Bragg is licensed or otherwise certified, approved and operational in multiple regulated iCasino markets globally, including in New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.
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Giles Potter, Chief Marketing Officer at Bragg Gaming Group
About Swiss Casinos
Swiss Casinos is the leading casino group in Switzerland and is wholly Swiss-owned. Swiss Casinos is based exclusively in Switzerland. The group’s operations include landbased casinos in Pfäffikon, St. Gallen, Schaffhausen and Zurich, the online casino swisscasinos.ch and the GEORGE Bar & Grill in Zurich. In 2022, Swiss Casinos generated a total revenue of CHF 209.1 million. This was mainly driven by its core casino gaming business, with gross gaming revenue of CHF 195.1 million. CHF 85.4 million of this was paid in casino tax, directly benefiting OASI funds and the cantons. Swiss Casinos Holding AG provides its casinos with a range of services in the areas of finance, human resources, IT, technical services, security and marketing.
As part of the federal licensing process, Swiss Casinos submitted five license applications for its Zurich, St. Gallen and Pfäffikon sites and now for Winterthur and Oftringen.
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